Our passionate and dedicated team brings together a diverse range of skills and expertise to deliver exceptional results. From creative visionaries to meticulous strategists, we work seamlessly together to meet and exceed our clients’ expectations.
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Founder of Wanderer Promotions, one of Australia’s fastest-growing boxing promotions, Ricky delivers premium fight night experiences and strong live-event engagement. His latest event, Wanderer V11: No Mercy, sold out the Sydney Events Centre at The Star and generated millions of social media views.
With 20+ years in hospitality and events, Ricky has worked with Momento Hospitality, held General Manager roles across Sydney, and now leads marketing at Bella Live nightclub, bringing leadership, marketing and team-building experience to events that deliver standout experiences.
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Andrew Roberts is the Director of Sales & Marketing at Sydney Showground, leading the sales team since 2017 and overseeing marketing since 2021.
He brings over 25 years’ experience in the events industry, including roles with Business Events Sydney and American Express Meetings & Events. Having worked on both the buyer and supplier sides, Andrew has a well-rounded understanding of the industry. He focuses on delivering strong customer outcomes and building long-term client relationships. Andrew holds an MBA from Cranfield School of Management (UK).
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Chris is one of Australia’s leading Event Directors, with 28 years’ experience across major public events, live brand experiences, sport, arts and entertainment. Beginning his career with IMG and Red Bull, he went on to co-found The Shift Corp, an award-winning public event agency trusted by global brands including Red Bull, FIFA, Vans, Reebok, Vodafone, Harley-Davidson, KPMG, Canon, ANZ and G-Shock, alongside government clients across Australia.
Known for its “Anything’s Possible” approach, The Shift has won multiple national event awards. Chris is also co-founder of Evatto, the operating system helping teams automate event admin and manage complex programs.
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Craig brings over 20 years of experience in major event planning, security and emergency management. He served for more than a decade as NSW Police Commander of the State Planning Unit within the Major Events and Incident Group, and has led Sheridan Consulting Group for the past 10 years.
Craig is widely engaged as an Event Control Coordinator and Chief Warden, supporting events across Australia and internationally. His portfolio includes Vivid Sydney, SXSW Sydney, Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride, along with global events such as G20 Saudi Arabia 2020 and G20 Brisbane 2014.
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Iain Morrison is CEO and co-founder of The Imagination Collaborative (TIC), building photorealistic digital twins and immersive pre-visualisation that help teams design, stress test and communicate major events before they are built. He also founded Behind the Stage (BTS), a course and community for event professionals, providing practical frameworks to deliver safer, smarter events and reduce burnout.
With over 35 years in the industry, Iain has led large-scale concerts, festivals and public events, now applying that experience to technology and training. His guiding principle is simple: safe first, then smart, then shiny. He continues to advise organisations on complex event environments.
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Holly Scully is an award-winning People & Culture leader and the 2023 Australian HR Manager of the Year, recognised for building high-performing, human-centred workplaces. With experience across fast-paced and complex environments, Holly specialises in the intersection of performance, wellbeing, and sustainable leadership.
She is passionate about tackling burnout at its root, bringing strategic insight and real-world experience from initiatives that balance business outcomes with genuine care for people. Known for her honest, practical approach, Holly helps leaders reshape workplace expectations and create cultures where teams can thrive, not just survive and perform sustainably. She regularly advises organisations on culture transformation.
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Stephanie Cassimatis is a leading force in the events industry, known for combining strategic oversight, corporate rigour and high-quality event delivery. As Founder and Executive Event Producer of Pink Caviar Events, she draws on over 20 years of experience and elite certifications (PMP® and CEM) to deliver high-impact, strategically driven events.
With a background managing multi-million-dollar portfolios for global organisations, Stephanie brings a strong focus on ROI, governance and execution. A two-time Western Sydney Awards for Business Excellence finalist, she is also a recognised media commentator. Known for her calm, decisive leadership, Stephanie shares practical insights on entrepreneurship, event strategy and delivering experiences that perform.
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Business Development Executive with the Australian Turf Club, who focuses on the growth and delivery of non-race day events across the organisation’s portfolio of venues. Blake works with clients and organisers to deliver corporate functions, conferences, exhibitions and private events, helping transform racing venues into dynamic spaces for business and community gatherings.
Blake brings experience from several sides of the events industry, including corporate and client organisations, professional conference organisers and now venue management. This background gives him a well-rounded understanding of how events are planned, marketed and delivered.
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Deray Lombardi is a highly experienced Business Development, Events and Marketing Manager with over 20 years’ experience driving revenue, partnerships, and brand growth across the hospitality and entertainment industry. At Swing City Golf, Deray leads business development, event sales, and all marketing activity across the brand, delivering strong commercial results and high-impact customer experiences.
Her background spans organisations including Arinex, Australian Dance Festival, Luna Park Sydney, and HOYTS at EQ, giving her a well-rounded perspective across venues, festivals, and large-scale events. Known for her commercial mindset and hands-on approach, Deray excels at turning ideas into profitable, high-performing campaigns and experiences.
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With over 20 years in hospitality, Suvi is a Sales and Events Leader known for delivering high-impact, commercially driven experiences. She oversees Sales, Commercial, and Catering teams across multiple segments, combining strategic vision with hands-on expertise to create seamless, memorable events.
Suvi has consistently driven revenue growth across MICE, Corporate, Leisure, Luxury and Wholesale markets, adapting to hybrid formats and evolving client expectations. By leveraging market insights and customer behaviour, she delivers value-driven experiences with measurable impact. Known for her collaborative leadership, Suvi builds high-performing teams and is passionate about service excellence, innovation and purposeful event design.
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Lorraine Murphy is an award-winning entrepreneur, best-selling author and strategic business mentor to established founders. She founded and scaled Australia’s first social influencer talent agency to a multi-million dollar turnover before successfully exiting.
Lorraine now works with 7-figure+ entrepreneurs to scale sustainably through intelligent strategy, recurring revenue and leadership. She has published four books with Hachette, hosted The Lorraine Murphy Show podcast for seven years and has mentored thousands of women globally.
Lorraine hosts transformational retreats designed to help women step out of the noise, recalibrate their energy, and return to life and business with clarity and intention.
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Derrin is an award-winning creative producer and the Founder of The Global Alchemy, known for delivering world-class, large-scale experiences.
With experience spanning Olympic ceremonies and FIFA World Cups, he has been recognised as one of the 100 Most Influential People in the Global Events Industry. Derrin specialises in cultural innovation and “city making” through live experiences, creating events that shape identity, drive engagement and leave a lasting legacy for communities and audiences alike.
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Katrina de Jersey is a globally recognised leader in strategic communications, crisis management, marketing, and partnerships, with over 25 years’ experience across five continents. She has delivered communications for some of the world’s most high-profile events, including Olympic Games, FIFA World Cups, Commonwealth Games, and UN Climate Conferences.
Katrina specialises in leading multinational teams through complex environments and crafting powerful narratives that elevate brands and nations. Passionate about gender equity, she designs initiatives that empower women and girls in sport.
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Melissa Wilkinson is the founder of Personalised Favours, one of Australia’s largest personalised gift retailers. Starting the business from a small eBay store in 2009, she has grown it into a nationally recognised eCommerce brand serving more than 110,000 customers each year. With a background in Industrial Design, Melissa is passionate about creating meaningful gifting experiences through innovation, local manufacturing and exceptional customer service. She was recognised in Inside Retail’s Top 50 People in eCommerce and continues to champion Australian-made personalisation from the NSW Central Coast.
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Kate Jones is Director of HeyDay Agency, with over 20 years’ experience across marketing, public relations and event production, delivering high-impact brand experiences.
She has led campaigns for globally recognised organisations including Aperol, Kmart, Optus, Coca-Cola Amatil, Unilever, Twinings Tea, Levi’s and Sydney Mardi Gras. Kate specialises in strategy, creative direction and brand storytelling, translating insight into meaningful, commercially effective experiences. Known for her clear thinking and strong leadership, she has built HeyDay on a foundation of values, culture and a commitment to producing purposeful, well-executed work.
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Karlah Van Arend is the Head of Business Development & Events at Powerhouse, where she leads the development, sales and planning of functions and events across the museum’s locations.
With more than 16 years of experience across the events, tourism and hospitality industry, Karlah has held senior commercial and event-focused roles with major organisations including Powerhouse, Merivale and Sydney Olympic Park.
Her work brings together venue strategy, client experience, commercial outcomes and team leadership, giving her a valuable perspective on what it takes to create events that are not only well delivered but also commercially and strategically successful.
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Sam Halpern is Group Marketing & Communications Manager at Wanless. Leading brand and strategic communications across heavy industries, events and commercial operations is Sam’s wheelhouse. Her work focuses on leveraging stakeholder partnerships and audience experiences to amplify brand perception and build trust at scale.
With marketing leadership experience across transport, international government and heavy industry, Sam brings a unique perspective to the events space, helping brands not traditionally associated with events shift perception by showing up in the right environments to capture attention and demonstrate their relevance to new audiences.
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Kate Toon is an award-winning business mentor and digital marketing coach, as well as the author of popular business books, including Six Figures in Sales: How to win more customers without spending a cent on ads, Six Figures in School Hours: How to run a successful business and still be a good parent and Six Figures While you Sleep: How to turn your services and skills into high-profit, low-effort digital products.
She’s an honest, down-to-earth human on a mission to demystify the realities of running a successful online business. And while she’s serious about business, she doesn’t take things too seriously. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple with the Google Beast, and find their own version of success.
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Rebecca Allen is a highly regarded leadership coach and advisor, and Founder of Illuminate Leadership Growth, partnering with leaders to build clarity, confidence and capability in complex environments.
She works with executives and emerging leaders to strengthen strategic thinking, decision-making and leadership presence. Her practical approach equips teams to navigate ambiguity, improve collaboration and deliver meaningful outcomes.
Rebecca has supported senior leaders across organisations, including ANZ, Aquila Capital, ANSTO, the Ministry of Defence, AbbVie and UNSW, bringing a strong, real-world leadership lens to high-pressure industries, including events.
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Dimitri Cassimatis is Head of Marketing & Strategy at Pink Caviar Events and Founder of Simply 360. A business and marketing strategist with a practical approach to growth.
He works across business and brand positioning, traditional and digital marketing, event technology, AI, automation, immersive media and strategic implementation. His work focuses on helping organisations connect strong ideas with clear audience alignment, useful technology and systems that support real business outcomes.
With a background spanning events, tourism, transport, FMCG, service delivery, marketing, operations and sales analysis, Dimitri brings a well-rounded perspective to how businesses grow, adapt and communicate. Known for assessing new ideas through their real-world value, he focuses on tools, systems and strategies that improve clarity, strengthen customer experience and help teams make better-informed decisions.
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Louise Gardner is the Founder and Managing Director of Pledge Consulting, with over 20 years’ experience supporting organisations through complex projects and transformation.
She specialises in delivering practical, outcome-focused solutions, with a strong emphasis on leveraging technology to improve performance, streamline operations and enhance customer experience. Known for her strategic mindset and collaborative approach, Louise works closely with organisations to navigate change, drive efficiency and deliver measurable, sustainable results.
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Tony Agioski is the National Account Director for Myles AV and an events professional known for applying technology in ways that move beyond standard delivery models. With a career spanning live events, hotel venues and AV integration, Tony focuses on using emerging technology and smart design to create more engaging, efficient and memorable event experiences.
He brings a strong mix of commercial awareness and hands-on technical knowledge, allowing him to challenge traditional event delivery and introduce creative, future-focused solutions for clients and venues alike. From complex corporate events to large-scale installations, Tony is driven to improve how technology is used, sold and experienced in the event space.
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Andrew is an internationally experienced professional photographer with more than 35 years in the industry, bringing a depth of expertise that spans commercial campaigns, global tourism, hospitality and live event environments.
Owner and operator of Focus10 Photography, Andrew has partnered with leading brands including Tourism Australia, Carnival Cruise Lines, Marriott Hotels, Westpac, Suncorp, Nikon and Goodman Fielder. His portfolio reflects a career spent capturing not just moments, but meaningful brand narratives across diverse settings, from high-end corporate events to large-scale destination marketing campaigns.
What sets Andrew apart is his strategic approach to visual storytelling. He doesn’t simply document events; he captures them with purpose. His work is grounded in understanding how imagery supports brand positioning, audience engagement and long-term marketing outcomes. In this session, he will share a powerful perspective on how events can be captured in a way that extends far beyond the day itself. He will explore how organisers can brief, plan and execute photography that delivers ongoing value across marketing channels, internal communications and brand storytelling.
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Nathan Cassar is an award-winning Australian MC, presenter and entertainer known for creating high-energy, engaging event experiences with professionalism, pace and strong audience connection.
Cruise-ship trained and trusted by brands including Macquarie Bank, Cancer Council and the Sydney Marathon, Nathan combines sharp room awareness, seamless improvisation and strong run-of-show control to keep audiences engaged. A 2025 Global Eventex Awards Gold MC winner, he brings pace, polish and genuine connection, transforming audiences into active participants and leaving a lasting impression well beyond the final moment.